Cong Chuang Ye Bian Ming Pai

Zhong Guo Shi Ji Chu Ban Bian Ji Bu

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Technical Information

	English 繁體中文简体中文日本語 한국어
Product Title:	Cong Chuang Ye Bian Ming Pai 從創業變名牌从创业变名牌 Cong Chuang Ye Bian Ming Pai Cong Chuang Ye Bian Ming Pai
Author Name(s):	Zhong Guo Shi Ji Chu Ban Bian Ji Bu 中國世紀出版編輯部中国世纪出版编辑部 Zhong Guo Shi Ji Chu Ban Bian Ji Bu Zhong Guo Shi Ji Chu Ban Bian Ji Bu
ISBN:	9789889911928
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Release Date:	2007-05-25
Language:	Traditional Chinese
Pages:	200 Pages
Publisher:	Zhong Guo Shi Ji Chu Ban
Package Weight:	400 (g)
Shipment Unit:	2 What is it?
YesAsia Catalog No.:	1004861865

Product Information

企業從創業階段晉身名牌，從來?非易事。<<中國世紀出版>>走訪逾十家本港知名企業創辦人，他們親身剖白箇中起跌，創業之旅猶如坐過山車驚險萬分。非凡毅力、隨著市場節奏轉變的創新意念、以及大無畏精神，缺一不可。本港首家港資民航企業甘泉航空，籌備經年，首航英國即遭遇「滑鐵盧」，無法如期起飛，然而他們透過危機處理，化解風潮。健康器械銷售商OTO，九七年金融風暴面對內憂外患，令內地及本港業務要同時收縮，甚至變賣產業才得以支持日後運作。土生土長的本港企業Dr. Kong，憑著專業醫學知識，以及市場觸覺，創辦家個人化健康鞋專門店，短短六年業務已衝出香港……

成功沒有既定方程式，<<從創業變名牌>>卻帶來最真實、最活生生的例證。

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