Basic User:

A camera is a tool for taking pictures of your friends, for capturing memories of a great holiday or a special event. Your subject's facial expression is more important than whether or not the picture is in focus or framed particularly well.  A camera should be lightweight, compact, easy to use and not too expensive.  You don't need all these fancy functions and settings, you just want to remember the good times and share your pictures with your friends. We think you should be looking for a camera like this:

• Format: Compact
• Effective pixels: up to 5.0MP
• Sensor size: up to 2.0"
• Digital or Optical Zoom function
• Equipped with auto focus, auto flash and auto white balance

Intermediate User:

You use your camera regularly, both to record the important moments in your life, but also to capture some of the world's natural beauty. You recognize the versatility of the digital camera and understand how different effects can alter and improve your images. The quality of your pictures is important to you too. You use most of the functions on your camera and are keen to see how they will effect your final photographs. Here is what we think you should look for when you need to purchase a camera:

• Format :Compact or SLR like & DSLR
• Effective pixels: between 4.0MP and 9.0MP
• Sensor size: above 2.0”
• A good Digital Zoom range and Optical Zoom range
• Options to manually alter white balance, special effects, ISO, image size or image quality

Advanced User:

The camera is your filter through which you look at the world.  Whether for your work or for your own artistic expression, your camera is an indispensable part of your life and helps define who you are as a person. You understand the importance of focus, shutter speed and sensitivity ranges and how they can be adjusted to create your desired image. You are willing to spend a lot of money on the right camera as you see it as a worthwhile investment to better aid you in your craft of capturing beautiful moments the instant they occur. Here is what we recommend you should look for in a camera:

• Format: SLR like & DSLR
• ISO from 100 to 1600
• Shutter Speed from 30s to 1/4000s
• White Balance: manual
• Optical or Digital Zoom will both depend on the lens you are using
• A variety of different Focus Modes to choose from