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Word of Mouth Marketing - How Smart Companies Get People Talking

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Word of Mouth Marketing - How Smart Companies Get People Talking
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Product Title: Word of Mouth Marketing - How Smart Companies Get People Talking 讓顧客幫你賣! 让顾客帮你卖! Word of Mouth Marketing - How Smart Companies Get People Talking Word of Mouth Marketing - How Smart Companies Get People Talking
Author Name(s): An Di . Sai Nuo Wei Zi 安迪.塞諾威茲 安迪.塞诺威兹 An Di . Sai Nuo Wei Zi An Di . Sai Nuo Wei Zi
ISBN: 9789862161708
Release Date: 2008-07-29
Language: Traditional Chinese
Pages: 258 Pages
Publisher: Tian Xia Wen Hua
Package Weight: 400 (g)
Shipment Unit: 2 What is it?
YesAsia Catalog No.: 1011413981

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不假行銷專家之手,你也能捧紅暢銷商品!

「口碑行銷不是擁有巨額行銷預算的跨國企業的專利。本書的點子和實用資料,對乾洗店、餐館老闆或牙醫,與五百大企業同樣適用。」--本書作者

做生意的人都希望顧客源源不絕上門,有什麼辦法可以不花分文(或只花很少的成本),吸引到最多顧客呢?

一個簡單的目標:讓顧客不只買你東西,還幫你賣東西!

什麼樣的產品和服務能引起人們的共鳴,吸引一群迷哥迷姊志願放送宣傳?在這個顧客握有控制權的時代,你要如何取悅他們、收服他們的心?

作者塞諾維茲投身「口碑行銷」十多年,曾經成功的用比一般行銷手法低的成本,捧紅許多商品,甚至他還成立了一個「口碑行銷協會」,專門推廣這個新顯學。

本書列出五個簡單的行動步驟,教人有效運用口碑行銷:找到誰會替你宣傳、創造可讓他們談論的主題、善用工具讓話傳得越遠越好、加入與顧客的對話、持續留意顧客如何評論你。
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