Festival director Gary Mak and festival ambassador Ella Koon

Showtime director Stanley Kwan

Asian entertainment store YesAsia.com and leading fashion retailer YesStyle.com have partnered with the 2010 Hong Kong Asian Film Festival (HKAFF) to promote Asian cinema in Hong Kong. Inspired by a shared passion for Asian film and arts, YesAsia and YesStyle are proud to collaborate as promotion partners with the HKAFF for the third consecutive year.

Currently in its 7th edition, the HKAFF is dedicated to showcasing films from around Asia to Hong Kong audiences. Running from October 22 to November 8, this year the festival will screen over 50 features including special retrospectives on the works of Taiwan cinematographer Mark Lee and late anime director Satoshi Kon. The festival highlights a diverse range of titles, from Chinese blockbusters and Korean arthouse to Thai dramas and Taiwan classics. The same variety of Asian films can be found on YesAsia.com, whose vast video selection includes many of the movies being shown at the HKAFF.

As the leading Internet source of Asian entertainment products, YesAsia.com has been delivering Asian movies, music and more to worldwide shoppers for over ten years. Just as the HKAFF excites local audiences with the opportunity to see films that might not otherwise come to theaters, YesAsia offers global audiences an easy and accessible platform to discover Asian cinema. In addition to promoting the festival on the website and related social media, YesAsia's editorial team also provided original content for the HKAFF program book.

YesAsia.com's sister website, YesStyle.com, shares a similar drive to promote Asian arts and culture through fashion. While the HKAFF brings Asian films to Hong Kong audiences, YesStyle brings Asian fashion to Hong Kong shoppers. Having established itself internationally as the premier online retailer for fashion from Tokyo, Seoul, Taipei and Hong Kong, YesStyle recently launched a Hong Kong site (www.YesStyle.com.hk) to better serve local shoppers. Hong Kong customers can now shop for the latest Korean, Japanese, and Taiwan fashion in Hong Kong dollars, and enjoy lower prices, improved free express shipping service and customized discounts and gift plans.

About YesAsia.com
Founded in 1998, YesAsia.com is headquartered in Hong Kong with regional offices in Japan and South Korea. YesAsia.com has carved itself a niche as a leading Internet source for a wide range of Asian entertainment products, including music, videos, anime, games, books, electronics, toys and collectibles. YesAsia.com has a global base of over 700,000 customers in more than 150 countries. In July 2006, YesAsia.com launched a sister website, YesStyle.com, offering a wide range of high-quality fashion, jewelry, accessories and beauty products from Asia to online shoppers worldwide.

About YesStyle
Online fashion retailer YesStyle offers a wide range of high-quality fashion, jewelry, accessories and beauty products, all carefully selected by in-house stylists. Launched in 2006, YesStyle.com features an easy-to-use point-and-click interface allowing customers to browse over 300 fashion brands from Tokyo, Seoul, Taipei and Hong Kong. In 2009, YesStyle opened its first retail outlet, the YesStyle Store, at the historic Stonestown Galleria in San Francisco, California. In an effort to serve growing customer bases in Australia and Hong Kong/China, YesStyle launched two localized sites, YesStyle.com.au and YesStyle.com.hk, in 2010. Highlighting the latest trends and styles, YesStyle is dedicated to providing the best platforms for designers and fashion brands to connect with international customers.