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プレス・リリース (2001-08-01)

YesAsia.com and EMI Asia form commercial and marketing relationship to promote and distribute latest EMI Asian repertoire music releases in North America

(San Francisco; August 1, 2001) YesAsia, the leading online Asian entertainment product retailer, today announced the commencement of its commercial and marketing co-operation relationship with the Asian region of EMI Music.

Through the relationship, YesAsia will market EMI Asia's music products to consumers and retail stores in North America, leveraging the company's proven online and offline marketing expertise and well-established North American sales channels to promote and distribute EMI Asia's music products. Additionally, the companies will work closely to further increase awareness and popularity of EMI Asia artists through a series of innovative marketing campaigns.

"North America has enormous Asian market potential that is largely untapped, primarily due to the limited network of traditional retail music channels," commented Mr. William Hsieh, EMI Asia's Director of Business Development for the region. "EMI Asia is committed to working with YesAsia effectively to tap into this market. YesAsia has emerged as a leading player in North America, and we are confident of their ability to assist EMI Asia in reaching consumers here - both online and offline." Mr. Hsieh also notes, "EMI Asia artists like Faye Wong and Elva Hsiao are superstars in Asia, and we intend to reflect that success among the Asian population in North America." YesAsia COO, David Liu, adds, "We are profoundly encouraged and pleased by EMI Asia's recognition of the market potential for Asian artists in North America and YesAsia's proven marketing and operational capabilities. We view this relationship as an important milestone in the worldwide popularization of Asian music."

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About YesAsia.com, Inc.
Founded in 1998 and headquartered in San Francisco, YesAsia.com has established itself as the world's leading Internet source of Asian entertainment products including music, video, karaoke, games, comic books, magazines, electronics, toys and gifts. Leveraging alliances with Sony, Universal Music and Rock Records, as well as a global e-commerce infrastructure with offices in the US, Japan, Hong Kong and Taiwan, YesAsia.com is delivering quality customer service to Asians in over 200 countries, earning a Top Service award from Yahoo! in September 2000. With YesAsia.com's secure and sophisticated technology platform, users in different countries are offered multi-lingual viewing and multiple currency transactions.

For more information about YesAsia.com, please visit the company's corporate information site.

About EMI Recorded Music
EMI Recorded Music, the third-largest record company in the world, is an international music company with a presence in nearly 70 countries. Its sister company, EMI Music Publishing, is the world's largest music publisher. EMI Recorded Music includes important local and international artists, including some of the biggest names in the recorded music industry. EMI has artists in every leading music genre, including pop, rock, jazz, classical, Latin, Christian, country, rap/urban and dance. Its world-famous labels include Capitol, Angel, Blue Note, EMI, Priority and Virgin. Its current roster includes approximately 1,500 artists, and it releases over 1,000 albums each year.

About EMI Music Asia
EMI Music Asia, one of the first major music companies in the world to have an Asian presence, has been operating in the region since 1903 and now has 12 companies operating in 10 countries. With a strong passion and belief in developing local Asian repertoire, EMI Music Asia has an extensive roster with over 100 artists producing over 100 albums per year under the EMI, Virgin and Positive Tone Labels. Some of our major artists include Faye Wong, Sandy Lam, Elva Hsiao, Phil Chang, Yoon Jong Shin, Um Jeong Hwa, Ella, KRU, Poetic Ammo, Ferhad, Vina Morales, Renz Verano, Bunglon, Shaan and most recently Shunza.
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