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Christmas On July 24th Avenue (DVD) (Hong Kong Version) DVD Region 3

Nakatani Miki (Actor) | Osawa Takao (Actor) | Murakami Shosuke (Director)
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Christmas On July 24th Avenue (DVD) (Hong Kong Version)
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Customer Rating: Customer Review Rated Bad 8 - 8 out of 10 (1)

YesAsia Editorial Description

Following the success of Train Man, director Murakami Shosuke (sometimes credited as Murakami Masanori) teams up with actress Nakatani Miki once more for a perfectly romantic holiday outing. Adapted from a Yoshida Shuichi novel, 24/7 Dori no Christmas (a.k.a. Christmas on July 24th Avenue) is everything you can expect from a Christmas romance - crowd-pleasing, heartwarming, full of familiar faces and holiday jingles. Nakatani Miki, who received the Japan Academy Awards Best Actress trophy in 2007 for Memories of Matsuko, takes her whimsical acting to a lighter film opposite Osawa Takao (Crying Out Love, In the Center of the World). The leads are supported by an all-star line-up of actors including Sato Ryuta (Limit of Love Umizaru), YOU (Nobody Knows), Abe Tsuyoshi (Rough), and Ueno Juri (Summertime Machine Blues). Fluffy but enjoyable, 24/7 Dori No Christmas makes an ideal romantic pick for Christmas or any other time of the year.

Hopeless romantic Sayuri (Nakatani Miki) likes to imagines herself as a shojo heroine about to meet her Prince Charming. He'll sweep her off her feet and bring her to the most perfect place - July 24th Avenue in Lisbon, Portuqal. In reality, the clumsy, homely Sayuri is a typical office worker residing in seaside Nagasaki, far from Lisbon and even farther from romance. As Christmas nears, she can't help feeling a bit lonely as everyone else pairs up. When she runs into her high school crush Satoshi (Osawa Takao), who has just returned from Tokyo, Sayuri decides that this time, she can't let love pass her by. Can she create her own miracle on 24th Avenue?

© 2007-2020 Ltd. All rights reserved. This original content has been created by or licensed to, and cannot be copied or republished in any medium without the express written permission of

Technical Information

Product Title: Christmas On July 24th Avenue (DVD) (Hong Kong Version) 愛上July 24大道 (DVD) (香港版) 爱上July 24大道 (DVD) (香港版) 7月24日通りのクリスマス (DVD) (香港版) Christmas On July 24th Avenue (DVD) (Hong Kong Version)
Artist Name(s): Nakatani Miki (Actor) | Osawa Takao (Actor) 中谷美紀 (Actor) | 大澤隆夫 (Actor) 中谷美纪 (Actor) | 大泽隆夫 (Actor) 中谷美紀 (Actor) | 大沢たかお (Actor) Nakatani Miki (Actor) | Osawa Takao (Actor)
Director: Murakami Shosuke 村上正典 村上正典 村上正典 Murakami Shosuke
Release Date: 2007-06-05
Language: Japanese
Subtitles: English, Traditional Chinese
Country of Origin: Japan
Picture Format: NTSC What is it?
Aspect Ratio: 1.33 : 1
Sound Information: Hi-Fi Stereo
Disc Format(s): DVD, DVD-5
Region Code: 3 - South East Asia (including Hong Kong, S. Korea and Taiwan) What is it?
Rating: I
Duration: 108 (mins)
Publisher: Asia Video (HK)
Package Weight: 120 (g)
Shipment Unit: 1 What is it?
YesAsia Catalog No.: 1004883258

Product Information

* Screen Format : 4:3 (Full Screen)
* Sound Mix : Stereo
* DVD Type : DVD-5

Director: Shosuke Murakami



Sayuri, a homely office girl in Nagasaki, yearns for a dream man to sweep her up off her and take her to July 24th Avenue in Lisbon, Portugal, her idealized paradise.

Her world is turned upside down when she runs into her old high school crush, Satoshi. The talented lighting technician surprises her with newfound intimacy. After changing her appearance to please him, her anxieties prevent her from making further romantic advances: Is she making a mistake?

As Christmas rushes nearer, the lovers search deep within their hearts to find what they have been looking for. Will Sayuri ever have her day on July 24th Avenue?
Additional Information may be provided by the manufacturer, supplier, or a third party, and may be in its original language

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YumCha! Asian Entertainment Reviews and Features

Professional Review of "Christmas On July 24th Avenue (DVD) (Hong Kong Version)"

July 26, 2007

Rules for a Japanese television drama (romance): 1) Protagonist should introduce self and all the relevant characters in opening 10 minutes through pleasant voiceover. 2) Must have silly sidekick who is a bit of a self-deprecating, lovable loser, and may or may not have a crush on the protagonist. 3) Must show the romantic couple going about their own daily lives with melancholic frowns after some conflict drives them apart. 4) Must express all epiphanies in monologue form; length can vary between 2 to 4 minutes.

All of the above rules show up in Christmas on July 24th Avenue, the second film from TV director Shosuke Murakami and screenwriter Arisa Kaneko, who made their debut with the hit cultural phenomenon Train Man. That film was successful not only because it came out at the peak of the character's popularity, but also because it was a coherent adaptation of a book consisting of only internet postings from one singular character's point of view. The good news is that their second film together, which takes a similar formula of a lovable loser falling in love with an unattainable target, is still pretty coherent. The bad news is that incoherency might have actually made the film more interesting than it currently is.

Christmas on July 24th Avenue starts off promisingly enough. Sayuri (Miki Nakatani) is your average lonely office girl in the coastal town of Nagasaki. Enamored with shojo comics (comics targeted for young girls) which take place in Europe, Sayuri dreams of living in Lisbon, Portugal and walking down July 24th Avenue (Note: the street really exists - I found it on Google Maps). When Satoshi (Takao Osawa), her crush from eight years ago when she was still a stagehand in school, returns after a successful career as a lighting designer, Sayuri's fantasies begin to flare up again. However, Sayuri tends to go out in public looking like she's in need of a strong hairbrush and a bar of soap, which won't attract hunks like Satoshi. Nevertheless, Sayuri is determined to make herself look presentable for Satoshi in time for Christmas, a holiday for romantics in Japan. Cue the makeover montage. Really, it was that easy.

Up to this point, Christmas on July 24th Avenue is so far so good. Murakami and Kaneko display a good deal of charm both visually (Hey, Lisbon and Nagasaki do seem alike!) and thematically. There's nothing particularly original in the film, but the effort to build charming characters (Juri Ueno, as the girlfriend of Sayuri's brother who can pass for Sayuri's twin, is a nice touch) makes it a film that's hard to dislike. However, the main characters Sayuri and Satoshi aren't particularly convincing in their own way. While Miki Nakatani is a capable actress, her Sayuri relies too much on broad physical comedy to move beyond the stereotypical lovable loser role, and Takao Osawa's Satoshi lacks any clear personality beyond good looks to establish a believable leading man or romantic target. It's not a unique flaw for a commercial romantic comedy, but one hopes that someone would have learned by now.

The lack of a believable romantic couple means that when the time comes for the obligatory conflict, the film grinds to a halt in its seriousness. Granted, the conflict is somewhat less defined and pettier than in the usual romance, and it even falls appropriately in line with the film's theme of falling in love with image over reality. However, the couple lacks the chemistry to give us any reason to root for them other than the fact that it would end the film. Furthermore, the conflict simply creates a clear imbalance between the opening's amusing fantasy tone and the supposedly enlightening seriousness of the second half, making the film feel longer than it really is.

With TV Asahi as one of the investors, there was probably a demand to meet a standard formula that makes the film a condensed television drama. Murakami and Kaneko, who still work actively in television, pack in enough subplots and characters for a usual drawn-out television drama, but fail to sufficiently develop any of them in 105 minutes. However, the usual television drama moments are sprinkled throughout - the forced physical comedy, the possible frustration-inducing romantic opponent - and there's even a character who turns towards the camera to say the ever-timely "Merry Christmas" to the enlightened heroine.

Ultimately, Christmas on July 24th Avenue suffers from what can be called the "Train Man Syndrome": it has a likable but socially inept main character who goes through a satisfying character arc with significant changes, but it also has the fairy tale romantic target that somehow sees something in the protagonist that the audience doesn't see. We could swallow the one-sided pursuit in Train Man because the shedding of the protagonist's helplessness is the point of the film. That sort of balance is not adequately achieved in Christmas on July 24th Avenue. Satoshi is consistently portrayed as too good to be true, and the cause of his personal issues seem to be constantly put aside, despite their importance as a driving force in the third act.

The biggest sign of trouble in the film is the fact that the most engaging character is Juri Ueno's Megumi. Serving as a reflection for Sayuri, the most imagination seems to be put into Megumi's initial scenes (the fir tree image probably gets the most surprising laugh in the film), although it's also the storyline that only serves as a setup for those final epiphanies. That's unfortunate, because Ueno's character deserves a little better than that. Considering Christmas on July 24th Avenue was made by a television station, would it be a little too far-fetched to ask for a spin-off?

By Kevin Ma

This original content has been created by or licensed to, and cannot be copied or republished in any medium without the express written permission of

Customer Review of "Christmas On July 24th Avenue (DVD) (Hong Kong Version)"

Average Customer Rating for this Edition: Customer Review Rated Bad 8 - 8 out of 10 (1)

Kevin Kennedy
See all my reviews

August 4, 2007

1 people found this review helpful

Entertaining holiday film Customer Review Rated Bad 8 - 8 out of 10
"Christmas on July 24th Avenue" is diverting, lightweight romantic fluff, featuring a nicely-modulated performance by the thoroughly charming Nakatani Miki. Apart from some beautiful cinematography of Nagasaki and Lisbon, this is fairly typical of made-for-TV holiday fare. Buy it to see Miss Nakatani!
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