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Rules of Dating (DVD) (2-Disc) (Korea Version) DVD Region 3

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Rules of Dating (DVD) (2-Disc) (Korea Version)
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Customer Rating: Customer Review Rated Bad 7 - 7 out of 10 (5)

YesAsia Editorial Description

Dating isn't easy, but it gets even more complicated when it happens in the workplace. And if the two people dating are already involved with other people, then that's a whole new batch of complications to add to the equation. Can true love really bloom in such circumstances? Director Han Jae Rim received the Best New Director Award at the 43rd Daejong Awards for his work in this unconventional tale of lust and love.

The film centers on a dedicated student teacher named Choi Hong (Kang Hye Jeong, from Old Boy) who finds herself being propositioned by English teacher Lee Yu Rim (Park Hae Il, from My Mother, the Mermaid), a man who just so happens to be the person in charge of her class! But this is no innocent flirtation. Not one to mince words, Yu Rim simply asks the unsuspecting Choi Hong to have sex! To make matters even stranger, Yu Rim already has a long-time girlfriend. His wandering eye relates to his beliefs about true love: for him, there is no such thing. In his view, dating is meant solely for sexual gratification.

Choi Hong has a boyfriend of her own, a man she one day hopes to marry. But like Yu Rim, she harbors doubts about relationships, a feeling directly connected to some unpleasant experiences in her past. Surprisingly, Yu Rim's methods actually seem to charm her. But as this unconventional romance takes off, will the two cynics realize what the real purpose of dating is? And what about their significant others? Or the whispers in the teachers' lounge about their behavior? Filled with bawdy humor and fun performances, Rules of Dating is one romantic comedy that's not afraid to break all the rules!

© 2005-2020 Ltd. All rights reserved. This original content has been created by or licensed to, and cannot be copied or republished in any medium without the express written permission of

Technical Information

Product Title: Rules of Dating (DVD) (2-Disc) (Korea Version) Rules of Dating (韓國版) Rules of Dating (韩国版) 恋愛の目的 (韓国版) 연애의 목적 (DVD) (2-Disc) (Korea Version)
Artist Name(s): Kang Hye Jung | Park Hae Il | Han Jae Rim 姜 惠姃 | 朴 海日 | 韓在林 姜 惠姃 | 朴 海日 | 韩在林 カン・へジョン | パク・ヘイル | ハン・ジェリム 강 혜정 | 박 해일 | 한재림
Release Date: 2005-08-24
Language: Korean
Subtitles: English, Korean
Country of Origin: South Korea
Picture Format: NTSC What is it?
Disc Format(s): DVD
Region Code: 3 - South East Asia (including Hong Kong, S. Korea and Taiwan) What is it?
Rating: III
Duration: 120 (mins)
Publisher: CJ Entertainment
Other Information: 2 DVDs
Shipment Unit: 1 What is it?
YesAsia Catalog No.: 1004034956

Product Information

* Screen Format : Anamorphic Widescreen
* Sound Mix : Dolby 5.1
* DVD Type : N/A
* Extras :
- <연애의 목적> 제작과정
- O.S.T. 작업
- 삭제장면(음성해설 on/off)
- 대사의 맛
- STAFF 들이 말하는 연애의 목적
- 포스터 촬영현장
- 프로모션 영상 - 본 예고편
- 18세 청취불가 예고편
- 뮤직비디오 박혜경 ‘이젠 정말 만나야할 때’
- 인터넷용 메이킹 필름(박해일/강혜정)
- Easter Egg

* Director : 한재림

밀고 당기는 ‘연애’ 속에서 솔직하게, 당황스럽게 드러나는 그들의 진짜 ‘연애의 목적’은?

고등학교 영어교사 ‘유림’은 한 살 연상의 교생 ‘홍’에게 호시탐탐 수작을 건다.
여자친구 몰래 연애를 걸면서도 너무나 당당하고 게다가 집요하다.
파트너쉽을 핑계로 단둘이 갖게 된 술자리에서 유림은 기회를 틈타 솔직하게 고백한다. “같이 자고 싶어요!”

그런데 이 여자 홍도 만만치 않다. “나랑 자려면 50만원 내요.”서로간의 밀고 당기는 줄다리기가 반복되면서 그들은 어느새 ‘연애’에 진입하게 된다. 그리고, 목적 없던 연애에 ‘목적’이 생기면서 그들의 연애는 골치 아파진다.

과연, 그들의 연애의 목적은?
Additional Information may be provided by the manufacturer, supplier, or a third party, and may be in its original language

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YumCha! Asian Entertainment Reviews and Features

Professional Review of "Rules of Dating (DVD) (2-Disc) (Korea Version)"

May 15, 2007

The posters for Rules Of Dating include the two protagonists smiling in an oh-so-sly way that might suggest this to be a relaxing romantic comedy. However, the film is really the opposite. In fact, it poses quite a complicated question – Should love and sex be the same thing? While some think that they should go hand in hand, it seems that the characters in Rules Of Dating see these things as apples and oranges. The result is a sexy, mature, and unconventional romance that may be too challenging for some. However, it’s nevertheless an intriguing ride.

Rules Of Dating (or known in the subtitles as To Do Or Not To Do) stars Kang Hye Jung (Old Boy) and Park Hae Il (Memories of Murder) as high school student teacher Choi Hung and her counselor Yu Lim. We meet the two at their first meeting when Yu Lim initiates a frank sexual conversation. Yu Lim, who is one year younger than his student teacher, takes a liking to Choi Hung immediately, despite being attached to a longtime girlfriend (who at one point he claims is “more like a sister”). Meanwhile, Choi Hung is another career woman attached to a rich doctor boyfriend who’s never there. Yu Lim decides to pursue Choi Hung, not using pure charm, but by using his power of authority to get her to socialize with the other teachers outside of class, endless sexual bantering, and in one scene, even nearly raping her in a moment of weakness for both. While Yu Lim would probably be sued for sexual harassment a long time ago if he was in America, something keeps Choi Hung from blowing the whistle on him. Is it school politics? Is it a deep, dark secret from long ago? Or is she actually starting to like him?

All three of these possibilities play out in Rules Of Dating, but it certainly doesn’t gloss over them nor does it find a definitive answer to those questions. One of the best decisions director/co-screenwriter Han Jae Rim makes is to not create charming and likable characters. Instead, the two protagonists are mean, conniving, weak, and at times, just plain frustrating people. However, the performances of Kang and Park are so natural that you can’t help but relate to these characters. This is especially the case in Yu Lim, who easily qualifies for one of the most unlikable protagonists in a Korean romance ever, but because of Park’s performance, Yu Lim remains a character the audience can somehow be sympathetic to.

It’s strange how such an unlikable leading man can carry Rules Of Dating, and the answer is in the intelligent screenplay. While it takes a little time to get going, it balances questions about the meaning of relationships, gender politics, and even office politics without being meandering and preachy, despite being slightly overlong for a romance. Rules Of Dating is sometimes an uncomfortable film to watch and the destination is not always satisfying, but it certainly is a lot more entertaining and unpredictable than other Korean romantic comedies.

In addition, much credit also has to be given to first-time director Han, who employs a handheld style that can be off-putting, but it effectively places the audience in the perspective of voyeurs. Han doesn’t use any special visual flair that many new directors use, but in using a quiet style, he refuses to place any judgments on the characters without making the film emotionally distant. This is a brave decision for a first-time filmmaker who saw a safe way to make a romance and succeeded mostly by taking the other road instead.

Despite being under huge expectations to perform big at the box office and a prime summer release date, the film only achieved modest success presumably because of its mature subject matter. However, Han Jae Rim, led by two commanding and brilliant performances, has masterfully crafted a complex romance that manages to be thoughtful, entertaining, and even frustrating. Even though this isn’t the type of film to appeal to a worldwide audience, any film that can stir up so many emotions is always a film worth watching.

By Kevin Ma

This original content has been created by or licensed to, and cannot be copied or republished in any medium without the express written permission of

Customer Review of "Rules of Dating (DVD) (2-Disc) (Korea Version)"

Average Customer Rating for this Edition: Customer Review Rated Bad 7 - 7 out of 10 (5)

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November 16, 2006

2 people found this review helpful

Wronging Girl in Red Dress Customer Review Rated Bad 8 - 8 out of 10
One recent weekend I decided to watch "Bungee Jumping of Their Own" and this one, "Rules of Dating"...two romantic dramas that I would sit back and chill out, did I certainly get some surprises! But, this is why we love Korean films, right?

Han Jae-rim and Go Yun-hui's film (it reads "To do or not to do", though, on the opening subtitling) isn't an easy film and doesn't really heed to the rules of conformity that you get with normal drama rom-coms. In fact, some people could dislike this film due to the main character's off center attitudes to romance and love, and some negative sexual content. Still, it is film expression and remembering this you could get something out of it. But, 4 star credits to Hae-Ill Park (as Yu-rim) and Gang Hye-jung (as Hong) in their superb acting and handling such fractured characters, and for keeping some healthy humour in there, contrasting the negative script content. Genuinely, I really hope these two go far, as Hae-Il surely will by "The Host" and continually good movies of Hye-jung's ("Love Phobia"). Also credit to the direction and debate about crucial elements where relationships can be made awkward in difficult places (its difficult to find a good "right" relationship at the best of times); this film being a tale of two school teachers within a government school building.

The film's main focus is about a male English school teacher (Yu-rim) who constantly demands passionate relations with a shy fellow school worker (Hong) who the latter was once also expelled from her own school, as a student, for having apparent false relations with an older teacher. This expulsion sparks instant compassion for Hong as it seems she had been 'wronged' by this older teacher's attitude, but this is seemingly played out as history repeating itself as the story between Hong and Yu-rim progresses. Also, each of them already have opposite gender relationships currently on going. For a drama this does have strong adult themes and the male lead is a very difficult guy to sympathize with by his demanding ego, where he even resorts to "a really bad thing" with Hong at one point on a school day outing. No flowers or chocolates here, I'm afraid, he's like a bullet train at top speed. Many a film goer is going to dislike this expressive arrogance. Luckily, the script allows for Yu-rim to have a contrasting nature in his concerns for Hong's past, when she had been ridiculed by the elder teacher and of her slightly makes Yu-rim a bit more lovable (although it doesn't stop him rudely rummaging through her personal things when he stops at her flat). The girl's past is also suspect and the end result can leave a sour taste in the mouth after you get to those closing credits where "just desserts" ring in your ears. Don't want to say more here, but maybe if Yu-rim observed the DVD cover and Hong's red dress, he wouldn't have used his own green light motivation too much!

Overall, I think this film is somewhat in the middle of arty and a standard romance drama, in maybe the same category you could place Korean film dramas of Oh Seok-geun's "Love is a Crazy Thing" (excellent one this! Actress Jeon Mi-seon is wonderful and one to look out more for in the future!) and Hong Sang-soo's "Virgin Stripped Bare by her Bachelors" (yes, absolutely, its a classic!). See what you think if you haven't seen it yet. It does have some good dry and warming humor, also, and these two chalk and cheese couple produce romantic interludes between the lust and intrigue.

Try this if you like Korean films : "You Are My Sunshine", "Green Chair", "Love is a Crazy Thing", "Bungee Jumping Of Their Own", "Asako In Ruby Shoes" or "Virgin Stripped Bare By Her Bachelors"
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September 20, 2006

OK lang Customer Review Rated Bad 6 - 6 out of 10
Well, the movie is about a high school teacher who coerse a pretty high school student. How he really liked her but is not possible as this is against the code of ethics. Not much of a story by they acted pretty well in this movie

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August 22, 2006

twists and turns Customer Review Rated Bad 7 - 7 out of 10
the beginning of the movie was quite weird and bit slow..but as the movie went on..the main actor made me mad..A LOT..and i hated how the actress would give into him...but the ending was also quite weird and unexpected...but i think the actor got what he both evened out.
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February 6, 2006

1 people found this review helpful

Outside the realms of normal Romance Customer Review Rated Bad 5 - 5 out of 10
If you are expecting another My Sassy Girl, Please Teach Me English or My Little Bride stay well clear of this film.
This movie is not so much a Romantic comedy as a Drama.
Watching the two main characters relationship develop is at times uncomfortable. The way Lee Yu Rim goes about wooing Choi Hong would be seen as sexual harassment in the west.
There are sweet moments at times you can relate to both Lee & Choi and the storyline keeps all its cards close to its chest so the end result is surprising. But in the end it's not enough to replace the feeling that no matter what Lee does he can never be more than a sex obsessed bully.
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November 20, 2005

1 people found this review helpful

Agreed with the actress decision Customer Review Rated Bad 9 - 9 out of 10
The lead actor in the film is very pushy against the main actress. In the West, that guy will end of in jail. anyway, the storyline is interesting and could really happening in real life.
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